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Top 100 Businessman - Nir Eyal Share His Best Advice - 10

Nir is the author of Hooked: How to Build Habit-Forming Products and blogs about the psychology of products at NirAndFar.com. Here's his two cents and success tips for first-time entrepreneurs who want to start a business:

"The easiest way to tell if someone is a first-time entrepreneur is when they're secretive about their ideas. I don't reply to people who ask me to sign an NDA. Real entrepreneurs know good ideas are cheap and that success comes from hard work, not a stroke of genius."

"Good ideas are cheap. Success comes from hard work, not a stroke of genius." @nireyal


"The other big mistake I see entrepreneurs make is building a product for a customer they don't know well. That's why I always advise entrepreneurs to build a product for themselves--at least that way you ensure you've built something for a user you know intimately. All of the great tech companies of the past decade--Facebook, Twitter, Slack, Snapchat--were built by founders who were making products they wanted to use."
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