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Top 100 Businessman - Vasil Azarov Share His Best Advice - 40

Vasil is a super connector for entrepreneurs. He's the CEO of Startup Socials, a global community of entrepreneurs that connects and empowers professionals working in the startup ecosystem. He's also the founder of Growth Marketing Conference, Silicon Valley's largest digital and growth marketing event. Here's his best business advice for aspiring entrepreneurs who want to start a business:

"We have an exciting tradition at Startup Socials. Every Friday we meet with entrepreneurs one-on-one and help them solve startup related challenges."

"Become your company's best salesperson and marketer before hiring." @VasilAzarov


"One of the most costly and painful mistakes that I see over and over again is hiring in marketing and sales too early. Things tend to go VERY wrong when a founder brings on board a senior sales or marketing person who is lacking entrepreneurial spirit and/or experience working in startups. Instead of hiring full-time, founders should seek out and consult with experienced marketers and sales veterans who work with startups on a daily basis for a fixed fee or company stock based on specific goals."

"Ultimately, your need to become your startup's best sales person and best marketer before hiring."

And remember, the fact that you can recite all the business slang and industry jargon that's pervasive within your niche, doesn't automatically make you a good salesperson. Connect with your target customers and learn how to truly help them.
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