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Top 100 Businessman - Srinivas Rao Share His Best Advice - 23

Author of Unmistakable: Why Only is Better Than Best and host of the acclaimed podcast, The Unmistakable Creative, Srini has interviewed over 600 entrepreneurs, creatives and thought leaders from all walks of life. From Tim Ferriss to Seth Godin, Kevin Kelly, Ryan Holiday and more, Srini has learned from the best, what it takes to become successful in business. Here's his business advice for aspiring entrepreneur who want to start a business of their own:

"Probably the most costly mistake many entrepreneurs make is in choosing the people that they work with or hire. It’s a mistake I’ve made. And it’s a mistake I’ve seen over and over again."

"Work with people on projects before handing over equity or large sums of money." @UnmistakableCEO


"The way we’ve gotten around that is to always work with somebody on a project before we start handing over significant equity stakes or large sums of money. If the trial project goes well, then talk about expanding the scope of the relationship. Sam Altman from Y-Combinator once said something to the equivalent of 'a bad hire in the first few employees can be detrimental to a startup.' I've really taken that to heart in my business."
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