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Top 100 Businessman - Ilise Benun Share Her Best Advice - 20

Ilise teaches creative professionals how to get better clients with bigger budgets. She mentors, coaches, and sells marketing tools for entrepreneurs on her site, the Marketing Mentor. Here's how she advises first-time entrepreneurs when it comes to setting expectations around what it takes to start a business:

"Most people start out with completely unrealistic expectations of what level of effort is required and how long it takes to get a business off the ground. They are easily discouraged and give up way too soon. I blame it on wishful thinking."

"There's no guarantee in business. Approach it with humility, grit and determination." @ilisebenun


"The reality is that there is no way to know how long it will take or whether it will work at all. So my advice is to approach it with humility, grit and a willingness to do whatever it takes to succeed, even if that means you have to work really hard for a long time."
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