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Top 100 Businessman - Caroline Beaton Her Best Advice - 35

Caroline is a writer and entrepreneur helping millennials uncover their professional purpose with stories, statistics and heart. You can find her at carolinebeaton.com, on Forbes and right here on my blog where she shares her incredible story of going from secretary to self-employed. Now, here's her best business advice for aspiring entrepreneurs who want to start a business the right way:

"The most painful mistake I see entrepreneurs make is launching before learning. For example, you may decide you want to launch a marketing consulting company, so you hastily make a website, content and reach out to people, but you haven’t yet figured out who your target clientele is. What people actually need help with or what you're specifically good at. So no one bites."

"Or you could launch a new app, but you don’t know what sells well in the app store or how to promote it. So even though you have a great product, no one sees it. Or you decide to write a book but haven’t really spent time with the key concept—researching, talking to people—so your book proposal falls flat and feels generic. Publishers ignore it."

"Learn before you launch. Take time to build your plan and be patient." @cs_beaton


"This common mistake could also be framed as an inspiration/perspiration problem. We’re so inspired by the end result that we forego the process — a lot of which is hard, un-fun work. In turn, we sacrifice the best possible outcome. And this is painful because the solution is retrospectively so obvious: patience. Take time with each new idea; flesh it out; design it fully; have a plan and not just hope."
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